Good morning. Here's everything you need to know in the world of advertising today. 1. Facebook's Q1 earnings were out on Wednesday night. Its stock dipped 2% in after-hours trading after it missed analysts' estimates on revenue. 2. But its engagement numbers, particularly on video, were strong. And COO Sheryl Sandberg said something about video ads that will terrify TV executives. 3. Troubled ad-tech company Rocket Fuel announced it is cutting 11% of its workforce. It wants to make annual cost ...
Good morning. Here's everything you need to know in the world of advertising today. 1. Facebook's Q1 earnings were out on Wednesday night. Its stock dipped 2% in after-hours trading after it missed analysts' estimates on revenue. 2. But its engagement numbers, particularly on video, were strong. And COO Sheryl Sandberg said something about video ads that will terrify TV executives. 3. Troubled ad-tech company Rocket Fuel announced it is cutting 11% of its workforce. It wants to make annual cost ...
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